Consumers need to be more aware that once content is in the cloud, it may never be deleted, according to Internode managing director Simon Hackett. In a panel discussion on industry convergence at the Communications Alliance's Broadband and Beyond 2012 conference in Sydney yesterday, Hackett said that while Apple and Google battle over which cloud would store customers' data, customers need to think about the implications of storing their data with either company, because once Google or Apple has the data, it could be stuck there forever, regardless of the customer's wishes.

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Clouds never forget, warns Hackett